1. In time, China will make everything.  India is performing customer service and back office paper shuffling for scores of big companies in the US. People in Viet Nam get $2 a day to make sneakers. Make plans now to change your business to adapt to this reality. Today, most products and services are basically commodities which is why China is making everything—except for those companies who have learned how to create a unique branding and design innovations. A company differentiates itself by customer service, selling skills, branding, design and innovative services. What will China and India do to your business in a few years? How will you change? Will your company survive? It will if you get in front of change. ►We can help you with digital growth technology and genius marketing ideas that will attract, convert and retain new customers. Our branding, design and inspired marketing ideas can revolutionize your company and get it back to double digit growth, regardless of the China onslaught and the changes in our economy.
  2. Whatever made you successful in the past, won’t in the future. The primary reasons why your company grew and became successful are only interesting from an historical standpoint. Forget “the way it is always been done.” It doesn’t matter any more. Forget about the past.  Forget playing it safe. Rethink everything. Forget rules and consensus. You need new solutions. Every business is swimming in a turbulent sea of constant change. Major changes which used to take a decade now occur in months. The company that hesitates is lost. Remember the fundamental message from Charles Darwin—change to survive. You must be constantly changing and adapting to the new business environment and what your prospects and customers want. Without getting caught up in fads, you must nevertheless stay ahead of technology, especially with your website.  Don’t rely on yesterday’s antiquated methods, structure, marketing techniques or your old web site. You must constantly re-invent yourself and your company. Innovation is the answer. Scrap the old, think differently and create Wow2. Try new things constantly. Figure out creative new marketing methods. Come up with new ways to communicate with your customers, like the social networking phenomenon that is sweeping the Internet. Break out of conventional thinking. Stop being conservative. Be radical. Embrace change. Thrive on change. Look at everything with fresh eyes. Shed your old skin. Engage in possibility thinking. Your biggest mistakes will be from being too conservative. All great truths began as blasphemies. Don’t plan things to death. Try it. To quote the famous hockey player Wayne Gretzky, “you miss 100% of the shots you don’t take.” Accept failure as a necessary cost of change. Wealth flows from innovation. Maybe too many of your people in management think like you. You need independent thinking—a consultant who can tell you the truth, not just what you want to hear. Remember: “if you want to go places where you have never been before, you have to think in ways you have never thought before.” Go for Wow2 and be sensational. We can help you break out of your old ruts and develop new strategies, products and services to grow your business and expand your markets. We are a spurting fountain of visionary thinking. ► Watch a video testimonial from a client who is the owner of largest mortgage company in Oregon-Washington. He explains how we helped his 900 real estate agents and mortgage brokers increase sales.
  3.  Regardless of what you sell, work
    on branding your products and services.     Anything can be branded—from fried chicken and computers to airlines and automobiles. Set yourself apart from all others with a distinctive logo and a branding statement that everyone uses when answering the phone or calling out. Sell dreams. Attempt to stand out from your competition with WOW2 product designs, WOW2 customer service, WOW2 packaging, WOW2 logo, a WOW2 website—WOW2 everything! Often subtle distinctions make all the difference. Appearance matters. Be the only one who does what you do. Unique design is everything. Open you eyes to the pervasive role design plays in everything—from signage, typeface, company logos, website design, packaging, company uniforms and product design, just to name a few areas. Go crazy on design details. Look at what Steve Jobs did at Apple with the Ipod. His insistence on perfection in design is legendary. Can people like Tommy Hilfiger and companies like Harley Davidson teach you something about branding? Do you really understand the nuances and importance of branding? Can you state your “unique selling position” in no more than two sentences? Wow2 Consulting can help you build your brand recognition and help you with design innovation. We can help your company become Wow2. ► I helped a major diabetes supplies company in Tennessee with over 200,000 clients develop its brand and trained their customer service personnel to project the new company image. Watch Donny Brooks, a client who owns a car dealership in Arlington, Texas explain on video how he increased his auto sales by 40% with innovative streaming videos, an eye catching design and top rankings on the leading search engines. (www.FunJeeps.com)
  4. Get noticed.  Become omnipresent on the Internet. Create news. Create publicity. Do things very differently from your competition. Bury mediocrity, convention and sameness. Stand out or go home. Proclaim your expertise with a loud trumpet. You can’t jump over a chasm in two jumps. You must take one giant leap. Be memorable. Be unique. Create WOW2. Get a little crazy. Get people talking about your company.  Do you have multiple websites? Why not? Stand out from your competition—way out. To get light years ahead of your competition, let Wow2   Web Consulting help you blow your competition away with imagination and innovation. We can present you with a cornucopia of new website ideas that will invigorate your entire company. ► Look at some of the killer websites we have built for our clients—most with streaming video and flash presentations—and how an additional 10 websites for one client helped him sell millions. We also built another client for Bob Lucke in Arlington Texas. His website, www.sellharleys.com, gets 3 million unique visitors a year—250,000 a month. His web exposure is nothing short of awesome. We can build one for you too.
  5. What about employee innovation?  We must all be constantly reinventing ourselves—from top management to front line employees. Your people should think like entrepreneurs. They should see themselves as self employed inside your company. If they are just waiting for 5:00 o’clock to roll around, or for payday to come, it might be time for a shake up. Wow2   Consulting can put a bee in their bonnet and motivate them with dynamic sales training and motivational programs. Wow2 can set your company on fire with new enthusiasm. ►For example, we trained Avis Rent-A-Car personnel for the entire state of New Jersey to think like self-employed entrepreneurs instead of employees. And watch the video of the international sales manager for American Airlines explain how we trained them how to increase sales.
  6. Don’t hire people like yourself.  Dare to hire young people with crazy new ideas and then listen. They “get it.” If you are over 50, you probably don’t. Cool products, services and ideas don’t come from “suits.” Forget experience. It is largely old baggage. Young people will lead the way. Get a fresh, young perspective. Hire for attitude and train for skills. Hire smiles. Hire, reward and promote customer obsessed people. Forget college degrees and work experience. Microsoft hires intelligent people—period. Hire for intelligence and train them to do anything.  Acquire talented people and build a talent based enterprise. Get a fresh viewpoint, new ideas and fresh blood. Hold brain storming sessions and write everything down. Put up suggestion boxes and reward employees of good ideas. You don’t have the monopoly on good ideas. Value other’s people’s input. Let Wow2 Consulting help you inject new thinking into your business. ► Watch a video from a client who owns the Cheaters Detective Agency in California–the TV show that has been on the air for years—increase their sales by 50% the first month by providing dynamic sales training to their employees.
  7. How customer oriented  are your employees? Do your employees have the people skills to retain customers? 49% of customers switch to other companies because the customer service is poor, not because of price or product. The higher the tech, the more important the touch. How is their telephone etiquette? Can they handle difficult customers? Do they offer customer delight? Wow2 Consulting can help your employees become more customer oriented.  ► Watch a client video testimonial of the largest home builder in New York City explain how I increased sales dramatically and revitalized his sales staff, making them customer friendly. I have taught 100’s of companies how to improve their customer service calls, to up sell products and become the shining voice of the company.
  8. IBM once had the mindset that “if it didn’t happen here, it didn’t happen.” Bigness creates arrogance and stagnation—and ultimately disaster. In recent years so many very old, very big companies have collapsed because of this mindset. People wonder if the big three auto makers—the backbone of our economy for generations—will survive another 10 years. Thousands of now big companies were started by one person in a garage or living room with a desk and a phone. Your biggest future competition is starting that way today. Be flexible and innovative enough to stay in business and not be replaced by start up companies with new ideas. Do you need to eliminate the arrogance and stagnant thinking that leads to disaster? Do you need fresh Wow2 Consulting thinking to shake up your company and get it growing dramatically again? We can help you maximize the use of technology without disrupting your current operations. ► I conducted a train-the-trainer seminar for the headquarters of CompUSA in Dallas so they could in turn teach their employees what to do to increase sales. Watch numerous video testimonials from clients nationwide who have benefited from our training and digital growth programs. We offer comprehensive solutions to today’s small business problems. We really can help you.
  9. The internet has largely eliminated distance as a factor. Most everything can be shipped and received in a few days—from anywhere. People and companies now buy worldwide, not just in their home town. The global village is here now. Recognize that there is an ocean of opportunity—called the Internet, waiting for you to exploit it. Expand your vision about what is possible for your company with a top ranked, cutting edge multi-media website. Are you making significant sales nationwide? Worldwide? Why not? What are you going to do about it? Ecommerce websites eliminate a salesman’s commissions increase your net profits and function 24-7. Is your website cutting edge? Is it top ranked? The streaming video company YouTube sold for $1.65 billion in October 2006 and it was only in business for 12 months before it sold! Think about that. Streaming video on a website is like a TV infomercial, except it is seen 24-7 around the world—and it always starts when the viewer accesses the website. Does your website have streaming video? Why not? The YouTube sale confirmed that streaming video is the wave of the future—and it is here today. Wake up! Do you have multiple websites or are you a “one trick pony?” You need to be omnipresent on the Internet when it comes to your products and services. People need to be able to find your company easily. Opening a new branch office or a retail location costs zillions. But additional websites are cheap and they are almost as effective as an additional physical location—but without the rent, salaries and overhead. Is your website top ranked or invisible, mediocre or outstanding? If you are not selling millions from your website, something is dreadfully wrong. Your website is too important to leave to amateurs, geeks, ivory tower academics without business experience or posers. If your website was not created by cutting edge, super savvy web designers, maybe you need a Wow2 Consulting website top-to- bottom review. We can become your off premises web department. ► Watch client Luke Viguers in a video testimonial about how he sold $10,000,000 of his products from a website we made for him and how we helped him grow his business into a world-wide power house—all from a small office in Lewisville Texas. Just image what we can do for you. www.used-genie-lifts.com  www.AerialLiftSource.com www.used-boom-lifts.com  www.lift-equipment-parts.com www.used-aerial-lifts.com
  10. The internet had destroyed  countless middle men and most small resellers. Factory outlet stores abound. Mammoth retailers like Walmart and others have fundamentally changed the playing field.  Ebay sells anything and everything—and at garage sale prices. Finding something wholesale is simply a matter of searching the Internet. Price comparison is so easy today. If you are selling on “price” you are headed for trouble. We can help you build value into your products and services and identify new profit opportunities. Our innovative, genius marketing methods can expand your business in ways you haven’t even considered. Over time most companies grow stale. Every company needs fresh, visionary thinking and innovative ideas. Do you need Wow2 Consulting to help you with strategic planning—how to survive and thrive in the future? ► Watch our client, Don D’Ambrogia, a major ball bearing importer, in a web video explain how we helped him rebuild his customer base of industrial clients and make new sales daily from all around the world. He has the best Internet rankings of any company in his industry group and he is thrilled with the sales results he gets daily. Getting our clients top rankings on the leading search engines is our specialty.
  11. How long has it been since you  introduced dazzling new products or services? To quote the old TV ad for Wolf Brand Chile, “well, that’s too long.” What new products and services can you sell? Do you need fresh thinking? Every aspect of your business should be a profit center. Do you have deadwood, inefficiency, turf battles, or unproductive bureaucracy?  Are some of your employees sleepwalking at work? If you have been in business for years, the answer is probably “yes.” Maybe it is time to shake things up. To make more money, don’t try to improve your products or services. Small changes won’t help you in the long run. Think revolution not evolution. You need an internal revolution. You may be too close to the forest to see the trees. Wow2 Consulting can help you streamline and revitalize your business with fresh, new thinking. We can help you change before you have to. Don’t be afraid to try something new. We can help you leap over your competition with a plethora of new products and services—and a killer new website. We can shake your company UP and get it back on track with double-digit growth. ► Watch the video testimonial of Frank Gurillo in Highlands, New York, as he explains how we increased his sales by more than 100% the first month. He has subsequently moved into a bigger building and hired more people. The seminar was a life-changing event for him and his company. And look at a boating website that sold over $2 million the first year it was up—awesome streaming video www.fountaindealer.com  I Bet your website can’t hold a candle to the Fountain Dealer website.

Bottom Line:

We can help you grow your business at the speed of light—faster, bigger and more profitable than you ever dreamed possible. We can explode your company’s sales locally, nationally and internationally. Just give Robert Taylor a call today. It will be a life changing event. (OK, a CEO is not supposed to make the first call, but do it anyway. After all, you have changed.)

 

By Robert Joel Taylor
President of Wow2 Consulting

A Digital Growth Consulting Company

Headquartered in Dallas, Texas
888-383-9894

 

Some of the services we offer:

 

  1. Awesome Multi-Media Website Design
  2. Top Web Rankings & Keyword Placement
  3. Streaming Video Experts
  4. Flash presentations
  5. Database websites
  6. Ecommerce & shopping carts
  7. Web Infomercials
  8. Digital Growth Innovation
  9. Change Management
  10. Brand Development
  11. Professional Logo Creation
  12. Image Consulting
  13. Leadership Training
  14. Speech Writing
  15. Public Relations
  16. Media Buying &  T.V. Advertising
  17. Exceptional Customer Service Training
  18. Dynamic Sales Training
  19. International Growth Strategies
  20. Strategic Planning
  21. Revolutionary Marketing Ideas—pure genius