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The Problem
The
Internet is the yellow pages for the world. There are about 19.2 billion
documents
on the internet. About 7.3 million pages are added daily. In any category
you can image there are countless thousands of listings, generally millions. The competition
is very stiff because all businesses want top rankings, but only a few can be on top.
Bottom line: if your website is not on the first page, it is invisible. Almost
nobody search past page one. There are no books by Google or Yahoo that explain
exactly how to
make websites top ranked. It is an empirical science, learned only through years of
making websites, trying new strategies, adapting to changes in the search engines and
learning by trial and error. Search engines keep their algorithms (mathematical search
instructions) secret and they frequently change them. What
worked a year ago may not work today. Acceptable web design techniques commonly used
before may now cause your website to be banned from the leading search engines. SEO (search engine optimization) is a dynamic process that is mercurial and
always changing. There is no simple solution, no silver bullet or singular technique
that will make your website top ranked. It is a very complicated process. If this was
easy, everyone would be first, but of course that is impossible. The only thing that is
really matters is your website, your rankings and your business. Nothing
else matters. So choose your web designer carefully because your
business, your income and your
future
depend on it.
What This Is
&
What It Isn’t
This report
is designed for business owners who want real results from their websites.
It is also designed to give them a general awareness of the numerous factors
involved in getting top rankings. I have created websites that sell millions of dollars
for my clients locally, nationally and internationally. I have absolute
proof these techniques work. For example, one of my clients sold $10 million
dollars from his website, another gets 3 million
visitors a year to his website, 250,000 each month, still another has increased
his auto sales by 40 %, a bearings dealer has rebuilt his clientele from his top ranked
website, and the www.SuccessTrainingAcademy.com is top ranked in Google in every major
city in the US, just to name a few. We have scores of video testimonials. Nobody
can guarantee top rankings or million dollar sales, but you probably want to use
someone who has achieved those results. See
www.Global-Broadcasting.net
www.HowToSellMoreCars.com
www.HowtoSellEquipment.com
www.Internet-Wizard.net
Streaming Video
Presentations
Another critically important
selling technique that should be on everyone's website is a streaming video presentation. They are like
TV commercials that play on your website. They explain to the viewer why the
visitor should choose your products and services instead of your competition. A
streaming video presentation is infinitely more powerful than just boring words
on a webpage. I have
been making web video presentations for many years and this has
caused a tremendous increase in sales for many of my clients.
With the recent
purchase of You Tube for $1.65 billion by Google, (a website all about web
videos) web videos have clearly become well accepted and mainstream. If you
don’t have a streaming video presentation of your products and services, you are stuck in
yesterday. Nowadays everyone wants to get their information like they do on TV. Most people
don’t want to read boring words on a page or look at lifeless still pictures. They want a
video presentation that explains why your product or services are better than your
competition. The average American spends 28 hours a week watching TV. If your website is
just written words and dumb pictures, it is outdated and behind the times. My web videos
have grown into a new business. I make TV commercials in addition to web videos. And
also I have assembled a team of talented and experienced web designers and flash
experts to help me.
See
ww.DallasFortWorthTV.com
We create personalize
marketing strategies for your company, including genius marketing
plans, viral marketing, and email campaigns. We help you build branding
campaigns and to establish you as a leader in your industry.
Black hat search engine optimization techniques and generally thought of
as unethical and can get your website banned by the search engines. They break search engine
rules and are generally spamming techniques that bring only short term rankings until
they are discovered. They are often used by porn sites. They include keyword stuff,
invisible text and other techniques.
Who is Your Potential Customer?
How would you describe your typical
customer? Is he 18 to 35 year old, single male college graduate or a 30 to 50 year old business owner looking for specific
products you sell? Maybe she is a woman 20 to 40 single or married. You must begin by
knowing who your typical customer is and build your website to
appeal to that person. Websites are not about generic “markets”
but instead about specific audiences. Even if your potential customer is a crusty old man, he still wants to see an
engaging website with an element of entertainment (e.g. web video) to it. He or she wants to be
enlightened and impressed. What message are you trying to communicate?
Remember a boring website doesn’t sell because people now expect websites to be colorful,
vibrant, exciting and interesting. Simple words on a page don’t cut it any more. Rethink
your website. Ideally it should be WOW regardless of how
mundane or common place your products and services.
12
Important Web-Marketing Concepts
1. Ask yourself this critical question:
how many visitors actually purchase anything from
you? If the number or percentage is small, you need to
rethink your basic design. There are dozens of great books written on web
design concepts and how the eye sweeps the typical page and how color and white
space impact the viewer. Brilliant website design
is not a fluke or an accident. It is based on sound design principles. Don't let
your website be created by anyone who is oblivious to these critical design
concepts. Stop
treating visitors as if they are already customers and start treating them like
potential
customers who have to be persuaded to buy your products and services instead of
your competition’s products. You need to express your USP, or "unique selling
position."
The USP answers the question “why should they buy from me
as opposed to my
competition?” If you don’t have a good answer for that question, you will
never succeed
big time on the Internet. It must be abundantly clear
on your website why your products
and services are superior to your competitions. Website design often creates
this special image of uniqueness. Sometimes the distinction is
subtle.
Sometimes it is obvious. Just remember it is never
“quality” because everyone stands
for quality. It must be something different. And tune into brilliant web design
concepts if you want to project a world class company.
2.
Create Emotional word pictures and streaming videos,
not Logical gobbledygook or
boring text pages. Most everyone thinks they are logical and rational, but in
fact they are
emotional. Attempt to understand the unique wants, needs and desires of your
typical
customer. Bottom line: people buy what they want, not what
they need. Do you really
need a new car or a bigger screen TV? No you don’t. You want them. You
rationalize
to justify your purchase, just like everyone else does. Are they buying it
because they
need it or want it? There is a big difference. Are you making an emotional
appeal or a
logical appeal? 99% of all people aren’t bean counters. They are emotional
beings who
buy things impulsively. They satisfy their wants not their
needs. If you are selling bolts
or bearings, the appeal should tend to be logical. If you are selling cosmetics
or clothing,
it needs to be emotional. In between those two extremes, you probably need to
push the
emotional appeals even though the product is a necessity.
Remember that all major
purchases are emotional, later justified logically. Does your website
create an exciting
experience? Is it thrilling or boring? Is it entertaining or scholastic? Boring
websites
don't sell. Does the basic design convey the image and emotional appeal you
want? Develop the web concept of "Emotional
Marketing." Animals live in the
present while most humans live in the past and think about the future. Create
mental
images on your website in words, pictures, flash presentations and streaming
videos that evoke an emotional response.
3. Customers are always
looking for a good deal. They want to feel like they
are getting a bargain. Create artificial urgency if
possible. (only 5 left, or the sale ends
Friday) Treat your Web-visitors like people who can satisfy their wants, needs,
and desires
with your assistance and guess what? Maybe it will make the critical difference.
Since the internet provides instant price comparisons, you must differentiate
your products and services from your competition using "branding" concepts and
unique design so your potential buyer goes else where for a $.50 savings. Done
right, you should become the only real choice.
4. Make your message clear. Don’t be
scattered and confusing. Be clear and precise. Don’t
hide your message in a torrent of words when a sentence or two will do it.
Unless you are
writing a story about a satisfied customer, keep the text short and punchy.
Watch out for
hyperbolae and exaggerated claims. They destroy trust. Nobody believes something
lasts
for a lifetime or that it will solve all your problems, like TV pitchmen claim.
Be professional.
5. Think branding
statements not generalization. There are countless books written about
branding. Read some. Learn what Coca Cola knows, what Nike, Macy’s and other top
retailers have learned years ago. Branding is much more
sophisticated than you think. If you learn anything from this SEO report,
learn the importance of branding concepts and how to use them for your products
and services.
6. Make a sensory
appeal, not a cents appeal. Use flash, video, movement, color, sound,
music and streaming audio. Personally I love the new Chevy commercial where they
sing
“Hold on tight to your dreams.” by the Electric Light Orchestra in its 1983
album. Does your website create a sensory appeal? If not, your website won't be
a big financial success. Period.
7. Think style and
presentation. Look at what Apple’s founder and genius marketing guru
Steve Jobs did with the new Ipod telephone. Establish an identity and
personality to your
website, which I think is best done by a real human video presentation who
delivers your
marketing message with pizzazz. Look at your web logs to see how long an average
person
stays on your website. They need to be there long enough to understand your
message. The
longer they stay on your website, the more likely they will call or email you.
Then it is up to
your telephone staff to sell them when they call. Is your website "sticky?"
Does your website project a distinctive style? Is the presentation compelling?
If your website is just words and pictures, you are dead in the water.
8. Use examples and stories. I created a
ball bearing website with an attractive girl making
a presentation about the company then going to a video of the machine shop and
sparks
flying. I've also made a really cool web video about a jeep dealer that has
gotten literally
1,000's of inquiries and comments. It has a Jessica Simpson type woman in
country clothes making a killer presentation. (www.funjeeps.com)
How can you bring your website
to life with a real person presentation—use a clever streaming video. I created
a killer web
video for a motorcycle shop and they get 3 million
visitors a year
because of it. You need a streaming video presentation of a real person on your website who delivers
your marketing
message in an entertaining and memorable way. It is like a powerful TV
commercial that
always starts when the visitor arrives and is seen nationwide and worldwide
24-7. If you don't have one, you are stuck in yesterday.
9.
Orient your
consumer website around experiences not features. Nobody
buys
features. They want what the product or service
does, not it features. People don’t buy
shampoo for the contents. They buy it because they want clean hair. They don’t
buy drill
bits because of how they are made. They buy them because they want holes, not
drill bits. In some rare instances people want detailed specifications, but in
most cases they want the results.
10. The
buzz word nowadays is “solutions.” I think it is over worked. Don’t get too
fancy
and prosaic. Be practical and down to earth. Tell people
in simple language why they
should buy your products and services. Over educated people who write the
text on
website sound like Merriam Webster. Forget high-fluting language. Write your
text like
ordinary people speak. If possible, use humor instead of worn out "solutions."
11.
What people really buy are positive experiences.
Does your website offer a new and
exciting experience? Does it explain the experience your product or service
delivers?
If it doesn't, then you really don’t have anything anybody wants.
12.
Learn all you can about SEO or Search Engine Optimization and Page Rank in
Google.
(see below) If your website is not top ranked, every dime
you spent on it is wasted. I would
rather have a crummy top ranked website than a million dollar website that
nobody sees
because it is on page 3. If your web designer is not a proven expert in SEO,
find someone who is. Getting top rankings is everything—and everything else is
nothing!
How To Create A
Top Ranked Website
Creating a top ranked
website involves, at a minimum, knowledge of all of the items listed
below plus many other insights that come from trial and error, working with
website creation
daily and other web skills not taught anywhere—only learned through the crucible
of many
years of Internet experience. If anyone says they are an SEO expert, ask them
for examples
of websites they made that are top ranked and selling millions for their
clients. The only way
to measure SEO skills is by results. Every website is as different as the
products and services
sold. Just know that It is far more than simply putting keywords and content on
a page in a
coherent manner. Our team has a combined 30 years of web experience and real
“today”
results in a variety of industries to back it up. Here are some of the factors
that are important
to getting top rankings.
- The danger of
keyword stuffing.
- Well written meta
tags, H1, H2, title tags and XML site maps
- Doorway pages—do’s
and don’ts
- The importance of
hand submission to the leading search engines
- Unique factors
important for Google, Yahoo, MSN, etc.
- Image and ALT tag
optimization and the use of <no script>
- Target marketing in
the design of web pages
- Optimum source code
design & website structure
- White hat versus
black hat techniques
- Well crafted content
development for clarity and keyword rich text
- Creating your USP
(unique selling position)
- Web Rings, cross
linking, one way links and dangerous link farms
- Critical website
design techniques
- Websites optimized
for your targeted audience
- Pay per click
campaigns—how and when to use them
- Using Web
templates—beautiful websites that don’t sell squat
- Paid Listings,
getting free local top listings, directories
- RSS feeds, blogs,
forums, text links, shopping carts
- Redirection,
cloaking, automatic page generation, landing pages
- Paid submissions
versus
- The open directory
project and personally reviewed websites
- Lesser known search
engines
- Spiders, crawlers &
robots
- Using sub
directories effectively
- How to use your
competition to improve your rankings
- About search engine
software & other touted solutions
- Whether you need to
submit your site to 1,000 search engines
- Overseas search
engines and selling abroad, web translations
- Know the impact of
HTML versus PHP, CSS, Image maps, data based websites, and flash sites on
internet rankings.
- Spamdexing,
repeating keywords, blog spamming, page hijacking, mirror
websites, cloaking, 302 Google Jacking and Google bombs.
- Understand link popularity,
page rank and keyword density.
- What about AOL,
Excite, Lycos, AltaVista, Hotbot, Looksmart, etc.?
- Java scripts, menus,
flash presentations—pitfalls and problems
- Build crawler
friendly websites—what problems do frames cause? What happens if the website
is data base driven?
- Keyword discovery of
the most relevant keywords for your website
- Visual data showing
your website statistics
- How to monitor your
results daily and what it means
- Natural Search
engine optimization versus paid listings
- How online press
releases that create new business
- Link back
development programs to improve your PR
- The use of frames,
tables, data bases, and catalogs
Ask the person who
designed your website to explain some of the critical factors above.
If he can’t, find someone who can.
Google Page Rank Explained
PageRank relies on the uniquely democratic nature of the
web by using its vast link
structure as an indicator of an individual page's
value. In essence, Google interprets
a link from page A to page B as a vote, by
page A, for page B. But, Google looks at
considerably more than the sheer volume
of votes, or links a page receives; for
example, it also analyzes the page that
casts the vote. Votes cast by pages that are
themselves "important" weigh more
heavily and help to make other pages "important."
Using these and other factors,
Google provides its views on pages' relative importance.
Every Page Votes
PageRank is a
numeric value that represents how important a page is on the web.
Google figures
that when one page links to another page, it is effectively casting a
vote for
the other page. The more votes that are cast for a page, the more important
the
page must be. Also, the importance of the page that is casting the vote
determines
how important the vote itself is. Google calculates a page's
importance from the
votes cast for it. Google's complex automated
methods make human tampering with
the search results extremely difficult.
What is
PageRank?
Not all links are
counted by Google. For instance, they filter out links from known link
farms.
Some links can cause a site to be penalized by Google. They rightly figure that
webmasters cannot control which sites link to their sites, but they can
control which
sites they link out to. For this reason, links into a site cannot
harm the site, but links
from a site can be harmful if they link to penalized
sites. So be careful which sites you
link to. If a site has PR 0, it is usually a
penalty, and it would be unwise to link to it.
A link from a page with PR4 and 5 outbound links
is worth more than a link from a
page with PR8 and 100 outbound links. The
PageRank of a page that links to yours is
important but the number of links on
that page is also important. The more links there
are on a page, the less
PageRank value your page will receive from it.
How is
PageRank calculated?
To calculate the PageRank for a page, all of its
inbound links are taken into account.
These are links from within the site and
links from outside the site. Of course, important
pages mean nothing to you if they
don't match your query. So, Google combines
PageRank with sophisticated
text-matching techniques to find pages that are both
important and relevant to
your search. Google goes far beyond the number of times
a term appears on a page
and examines dozens of aspects of the page's content
(and the content of the
pages linking to it) to determine if it's a good match for your
query.
Page Rank results from a "ballot" among all the other pages
on the World Wide Web
about how important a page is. A hyperlink to a page
counts as a vote of support. The
Page Rank of a page is depends on the number and Page Rank metric of all pages that
link to it ("incoming links"). A page
that is linked to by many pages with high Page Rank
receives a high rank itself.
If there are no links to a web page there is no support for that
page.
Google assigns a numeric weighting from 0-10 for each webpage on the
Internet; this
Page Rank denotes a site’s importance in the eyes of Google. The
scale for Page Rank
is logarithmic like the
Richter Scale and roughly
based upon quantity of inbound links
as well as importance of the page providing
the link.
Whichever scale Google uses,
you
can be sure of
one thing: A link from another site increases your site's PageRank. Just
remember
to avoid links from link farms.
Page Rank Origins
PageRank was developed at Stanford University
by Larry
Page, hence the name Page-Rank,
and later Sergey Brin as part of a
research project about a new kind of search engine. The
project started in 1995
and led to a functional prototype, named Google, in 1998. Shortly
after, Page
and Brin founded Google Inc., the company
behind the Google search engine.
While just one of many factors which determine the ranking of Google search
results, Page
Rank continues to provide the basis for all of Google's web search
tools.
An Algorithm Approach
PageRank is a used to represent the likelihood that a person randomly
clicking on links
will arrive at any particular page. A probability is expressed as a numeric value between
0 and 1. A 0.5
probability is commonly expressed as a "50% chance" of something happening.
Hence, a PageRank of 0.5 means there is a 50% chance that a person clicking on a
random
link will be directed to the document with the 0.5 PageRank.
Note that
when a page votes its PageRank value to other pages, its own PageRank is not
reduced by the value that it is voting. The page doing the voting doesn't give
away its Page
Rank and end up with nothing. It isn't a transfer of PageRank. It
is simply a vote according
to the page's PageRank value. It's like a
shareholders meeting where each shareholder votes
according to the number of
shares held, but the shares themselves aren't given away. Even
so, pages do lose
some PageRank indirectly
Internal
linking
Adding new
pages to a site is an important way of increasing a site's total PageRank
because each new page will add an average of 1 to the total. Once the new pages
have been added, their new PageRank can be channeled to the important pages.
A website has a maximum
amount of PageRank that is distributed between its pages
by internal links.
The maximum
PageRank in a site equals the number of pages in
the site * 1. The maximum is
increased by inbound links from other sites and decreased
by outbound links to
other sites. We are talking about the overall PageRank in the
site and not the
PageRank of any individual page.
Important
The maximum amount of PageRank in a site
increases as the number of pages in the
site increases.
The more pages
that a site has, the more PageRank it has.
Poor internal linkages can cause a site to fall
short of its maximum but no kind of internal
link structure can cause a site to
exceed it. The only way to increase the maximum
is to add more inbound links
and/or increase the number of pages in the site. There are
certain types of pages that should
not be added. These are pages that are all identical
or very nearly
identical and are known as cookie-cutters or Door pages. Google considers
them to be spam and
they can trigger an alarm that causes the pages, and possibly the
entire site,
to be penalized. Pages full of good content are a must.
It is not a
good idea for one page to link to a large number of pages so, if you are adding
many new pages, spread the links around. The chances are that there is more than
one
important page in a site, so it is usually suitable to spread the links to
and from the new
pages.
Inbound
links
Inbound links (links into the site from the
outside) are one way to increase a site's total
PageRank. The other is to add
more pages. Where the links come from doesn't
matter. Google recognizes that a
webmaster has no control over other sites linking into
a site, and so sites are
not penalized because of where the links come from.
Outbound
links
Outbound links
are a
drain
on a site's
total PageRank. They leak PageRank. To counter
the drain, try to ensure that the links are reciprocated. Because of the
PageRank of the
pages at each end of an external link, and the number of links out from those
pages,
reciprocal links can gain or lose PageRank. You need to take care when choosing
where
to exchange links. There are at least 100 or more
factors that make up the Google algorithm -- and most likely a lot more than
that.The Algorithm
Explained—How PageRank Works
Assume a small universe of four web pages: A, B, C and
D. The initial approximation of PageRank
would be evenly divided between
these four documents. Hence, each document would begin with
an estimated
PageRank of 0.25.
In the original form of PageRank initial values were simply 1. This meant
that the sum of all pages
was the total number of pages on the web. Later
versions of PageRank (see the below formulas)
would assume a probability
distribution between 0 and 1. Here we're going to simply use a
probability
distribution hence the initial value of 0.25.
If pages B, C, and D each only link to A, they
would each confer 0.25 PageRank to A. All PageRank
PR in this
simplistic system would thus gather to A because all links would be
pointing to A.
But then suppose page B also has a link to page C, and page
D has links to all three pages. The value of the link-votes is divided
among all the outbound links on a page. Thus, page B gives a
vote
worth 0.125 to page A and a vote worth 0.125 to page C. Only one
third of D's PageRank is
counted for A's PageRank (approximately
0.083).
In other words, the PageRank conferred by an outbound link L( ) is
equal to the document's own
PageRank score divided by the normalized number of
outbound links (it is assumed that links to
specific URLs only count once per
document).
In the general case, the PageRank value for any page can be
expressed as:
The PageRank value for a page u is dependent on the PageRank
values for each page v out of the
set Bu (this set
contains all pages linking to page u), divided by the number
L(v) of links from page v.
Damping factor
The PageRank theory holds that even an imaginary surfer who is randomly
clicking on links
will eventually stop clicking. The probability, at any step,
that the person will continue is a
damping factor d. Various studies have
tested different damping factors, but it is generally
assumed that the damping
factor will be set around 0.85.
The damping factor is subtracted from 1 (and in some variations of the
algorithm, the result
is divided by the number of documents in the collection)
and this term is then added to the
product of the damping factor and the sum of
the incoming PageRank scores.
That is,
or (N = the number of documents in collection)
So any page's PageRank is derived in large part from the Page Ranks of other
pages. The
damping factor adjusts the derived value downward. The second formula
above supports
the original statement in Page and Brin's paper that "the sum of
all Page Ranks is one".
Google recalculates PageRank scores each time it crawls the Web and rebuilds
its index.
As Google increases the number of documents in its collection, the
initial approximation
of PageRank decreases for all documents. The formula uses a model of a random surfer
who gets bored after
several clicks and switches to a random page. The PageRank value
of a page
reflects the chance that the random surfer will land on that page by clicking on
a
link.
If a page has no links to other pages, it becomes a sink and therefore
terminates the random
surfing process. However, the solution is quite simple. If
the random surfer arrives at a sink
page, it picks another URL at random
and continues surfing again.
When calculating Page Rank, pages with no outbound links are assumed to link
out to all
other pages in the collection. Their PageRank scores are therefore
divided evenly among
all other pages. In other words, to be fair with pages that
are not sinks, these random
transitions are added to all nodes in the Web, with
a residual probability of usually d = 0.85,
estimated from the frequency
that an average surfer uses his or her browser's bookmark
feature.
So, the equation is as follows:
where p1,p2,...,pN
are the pages under consideration, M(pi) is the set of pages
that link to pi, L(pj) is the
number of
outbound links on page pj,
and N is the total number of pages.
This makes PageRank a particularly elegant metric:
where R is the solution of the equation
where the adjacency function is 0 if
page pj does not link to
pi, and normalized such
that, for each j
i.e. the elements of each column sum up to 1.
As a result of Markov theory, it can be
shown that the Page Rank of a page is the probability
of being at that page after
lots of clicks. This happens to equal t −
1 where t is the expectation
of the number
of clicks (or random jumps) required to get from the page back to itself.
The main disadvantage is that it favors older pages, because a new page, even
a very good
one, will not have many links unless it is part of an existing site
(a site being a densely
connected set of pages). The Google
Directory (itself a derivative of the Open Directory
Project) allows users to see results sorted by Page Rank within categories.
The Google
Directory is the only service offered by Google where Page Rank
directly determines display
order.
Google is known to actively penalize link farms and other schemes
designed to artificially
inflate PageRank. In December 2007 Google started
actively penalizing sites selling paid
text links. How Google identifies
link farms and other PageRank manipulation tools are
among Google's trade
secrets.
An example of the PageRank indicator as found on the
Google toolbar. The Google Toolbar's Page Rank
feature displays a visited page's PageRank as a whole
number between 0 and 10.
The most popular websites have a PageRank of 10. The least
have a PageRank of 0.
Google has not disclosed the precise method for determining a
Toolbar PageRank
value. Google representative Matt Cutts has publicly
indicated that
the Toolbar PageRank values are republished about once every
three months, indicating
that the Toolbar PageRank values are historical rather
than real-time values. Manipulating PageRank
For search-engine
optimization purposes, some companies offer to sell high PageRank
inks to
webmasters.
As links from higher-PR pages are believed to be more valuable, they
tend to be
more expensive. It can be an effective and viable marketing strategy to buy link advertisements on content pages of quality and relevant sites to drive traffic
and increase
a webmaster's link popularity. However, Google has publicly warned
webmasters that if
they are or were discovered to be selling links for the
purpose of conferring PageRank
and reputation, their links will be devalued
(ignored in the calculation of other pages' Page
Ranks). The practice of buying
and selling links is intensely debated across the Webmaster's community.
Google is concerned about webmasters who try to game the system, and
thereby
reduce the quality and relevancy of Google search results.
1.
PageRank is only one of numerous methods
Google uses to determine a page’s
relevance or importance.
It alone does not determine rankings.
2.
Google interprets a link from page A to page B as a
vote, by page A, for page B. Think of it as "every
page votes." Google
looks not only at the sheer
volume of votes, but also at a 100 other aspects and it analyzes
the page that casts
the vote. For most people, It is as sophisticated and complicated as the formula
for the atomic bomb.
3.
PageRank is based on incoming links,
but not just on the number of them—their relevance
and quality are also important factors.
4.
PR(A) = (1-d) +
d(PR(t1)/C(t1) + … + PR(tn)/C(tn)). That’s the
equation that calculates
a page’s PageRank. (Hieroglyphics for most people.)
5.
Not all links weight
the same when it comes to PR.
6.
If you had a web page with a PR8 and had 1 link on it,
the site linked to would get a fair
amount of PR value. But, if you had 100
links on that page, each individual link would
only get a fraction of the value.
So the number of links on each page matters.
7.
Bad incoming links don’t have impact on Page Rank.
8.
Ranking popularity considers site age,
backlink relevancy and backlink duration.
PageRank doesn’t.
9.
Content is not taken into account when PageRank is
calculated.
10.
PageRank does not rank web sites as a whole, but is
determined for each page individually.
11.
Each inbound link is
important to the overall total. Except banned
sites, which don’t count.
Here Are
10
Business Insights
That Will Dramatically Affect
Your Business
-
In time, China will make everything.
India is performing customer
service and back office paper shuffling for scores of big companies in
the US. People in Viet Nam get $2 a day to make sneakers. Make plans now
to change your business to adapt to this reality. Today, most products
and services are basically commodities which is why China is making
everything—except for those companies who have learned how to create a
unique branding and design innovations. A company differentiates itself
by customer service, selling skills, branding, design and innovative
services. What will China and India do to your business in a few years?
How will you change? Will your company survive?
It will if you get in front of change. ►We can help you with
digital growth technology and genius marketing ideas that will attract,
convert and retain new customers. Our branding, design and inspired
marketing ideas can revolutionize your company and get it back to double
digit growth, regardless of the China onslaught and the changes in our
economy.
-
Whatever made you successful in the past,
 won’t
in the future. The primary
reasons why your company grew and became successful are only interesting
from an historical standpoint. Forget “the way it is always been done.”
It doesn’t matter any more. Forget about the past. Forget playing it
safe. Rethink everything. Forget rules and consensus.
You need new solutions. Every business is
swimming in a turbulent sea of constant change. Major
changes which used
to take a decade now occur in months. The company that hesitates is
lost.
Remember the fundamental message from
Charles Darwin—change to survive. You must be constantly changing
and adapting to the new business environment and what your prospects and
customers want. Without getting caught up in fads, you must nevertheless
stay ahead of
technology, especially with your website. Don’t rely on
yesterday’s antiquated methods, structure, marketing techniques or your
old web site. You must constantly re-invent yourself and your company.
Innovation is the answer. Scrap the old,
think differently and create Wow2. Try
new things constantly.
Figure out creative new marketing methods. Come up with new ways to communicate with your customers, like the social networking phenomenon
that is sweeping the Internet. Break out of conventional thinking. Stop
being conservative. Be radical. Embrace
change.
Thrive on change. Look at everything with fresh eyes.
Shed your old skin. Engage in possibility
thinking. Your biggest mistakes will be from being too conservative. All
great truths began as blasphemies. Don’t plan things to death. Try it.
To quote the famous hockey player
Wayne Gretzky, “you miss 100% of the
shots you don’t take.” Accept failure as a necessary cost of change.
Wealth flows from innovation. Maybe too
many of your people in management think like you. You need independent
thinking—a consultant who can tell you the truth, not just what you want
to hear. Remember: “if you want to go places
where you have never been before, you have to think in ways you have
never thought before.” Go for Wow2 and be sensational.
We can help you break out of your old ruts and develop new strategies,
products and services to grow your business and expand your markets. We
are a spurting fountain of visionary thinking. ► Watch a video
testimonial from a client who is the owner of largest mortgage company
in Oregon-Washington. He explains how we helped his 900 real estate
agents and mortgage brokers increase sales.
- Regardless
of what you sell,
 work
on branding your products and services.
Anything can be branded—from fried chicken and computers to airlines and
automobiles. Set yourself apart from all others with a distinctive logo
and a branding statement that everyone uses when answering the phone or
calling out. Sell dreams. Attempt to stand out from your competition
with WOW2 product designs, WOW2
customer service,
WOW2 packaging, WOW2 logo, a WOW2
website—WOW2 everything! Often subtle distinctions make all the difference. Appearance matters. Be the
only one who does what
you do. Unique design is
everything. Open you eyes to the pervasive role design plays in
everything—from signage, typeface, company logos, website design,
packaging, company uniforms and product design, just to name a few
areas. Go crazy on design details. Look at what
Steve Jobs did at Apple
with the Ipod. His insistence on perfection in design is legendary. Can people like Tommy Hilfiger and companies like Harley Davidson teach you
something about branding? Do you really
understand the nuances and importance of branding? Can you state
your “unique selling position” in no more than two sentences? Wow2
Consulting can help you build your brand recognition and help you with
design innovation. We can help your company become Wow2. ► I
helped a major diabetes supplies company in Tennessee with over 200,000
clients develop its brand and trained their customer service personnel
to project the new company image. Watch Donny
Brooks, a client who owns a car dealership in Arlington, Texas explain
on video how he increased his auto sales by
40% with
innovative streaming videos, an eye catching design and top rankings on
the leading search engines.
www.FunJeeps.com)
-
Get noticed.
 Become
omnipresent on the Internet.
Create news. Create publicity. Do things very differently from your
competition. Bury mediocrity, convention and sameness. Stand out or go
home. Proclaim your expertise with a loud trumpet. You can’t
jump over a
chasm in two jumps. You must take one giant leap. Be memorable. Be
unique. Create WOW2. Get a little crazy. Get people talking
about your company. Do you have multiple websites? Why not? Stand out from your
competition—way out. To get light years ahead of your
competition, let Wow2 Web Consulting help you blow your
competition away with imagination and innovation. We can present you
with a cornucopia of new website ideas that will invigorate your entire
company. ► Look at some
of the killer websites we have built for our clients—most
with streaming
video and flash presentations—and how an additional 10 websites for one
client helped him sell millions. We also built another client for Bob Lucke in Arlington Texas. His website,
ww.sellharleys.com, gets
3 million unique visitors a year—250,000 a
month. His web
exposure is nothing short of awesome. We can build one
for you too.
-
What about employee innovation?
 We
must all be constantly reinventing ourselves—from top management to
front line employees. Your people should think like entrepreneurs. They
should see themselves as self employed inside your company. If they are
just waiting for 5:00 o’clock to roll around, or for payday to come, it
might be time for a shake up. Wow2 Consulting can put a bee
in their bonnet and motivate them with dynamic sales training and
motivational programs. Wow2 can set your company on
fire with new enthusiasm. ►For example,
we trained Avis Rent-A-Car personnel for the entire state of New Jersey
to think
like self-employed entrepreneurs instead of employees. And
watch the video of the international sales manager for American Airlines
explain how we trained them how to increase sales.
-
Don’t hire people like yourself.
 Dare
to hire young people with crazy new ideas and then listen. They “get
it.” If you are over 50, you probably don’t.
Cool products, services and ideas don’t come from “suits.” Forget
experience. It is largely old baggage. Young
people will lead the way.
Get a fresh, young perspective. Hire for attitude and train for skills.
Hire smiles. Hire, reward and promote customer obsessed people. Forget
college degrees and work experience. Microsoft hires intelligent
people—period. Hire for intelligence and train them to do
anything.
Acquire talented people and build a talent based enterprise. Get a fresh
viewpoint, new ideas and fresh blood. Hold brain storming sessions and
write everything down. Put up suggestion boxes and reward employees of
good ideas. You don’t have the monopoly on good
ideas. Value other’s
people’s input. Let Wow2 Consulting help you inject new
thinking into your business. ► Watch a video from a client who owns the
Cheaters Detective Agency in California
–the TV show that has been on the
air for years—increase their sales by 50% the first month by
providing
dynamic sales training to their employees.
-
How customer oriented
 are
your employees? Do your employees have the people skills to retain customers? 49% of customers switch to
other companies because the customer service is poor, not because of
price or product. The higher the tech, the more important the touch. How
is their telephone etiquette? Can they handle difficult customers? Do
they offer customer delight? Wow2 Consulting can help your
employees become more customer oriented. ► Watch a
client video testimonial of the largest home builder in New York City
explain how I increased sales dramatically and revitalized his sales
staff,
making them customer friendly. I have taught 100’s of companies
how to improve their customer service calls, to up sell products and
become the shining voice of the company.
-
IBM once had the mindset
 that
“if it didn’t happen here, it didn’t happen.”
Bigness creates arrogance and stagnation—and ultimately disaster. In
recent years so many very old, very big companies have collapsed because
of this mindset. People wonder if the big three auto makers—the backbone
of our economy for generations—will survive another 10 years. Thousands
of now big companies were started by one person in a garage or living room with a desk and a phone. Your biggest future competition is
starting that way today. Be flexible and innovative enough to stay in
business and not be replaced by start up companies with new ideas. Do
you need to eliminate the arrogance and stagnant thinking that leads to disaster? Do you need fresh Wow2 Consulting thinking to shake
up your company and get it
growing dramatically again? We can help you
maximize the use of technology without disrupting your current
operations. ► I conducted
a train-the-trainer seminar for the headquarters of CompUSA in Dallas so
they could in turn teach their employees what to do to increase sales.
Watch numerous video testimonials from clients nationwide who have
benefited from our training and digital growth programs. We offer
comprehensive solutions to today’s
small business problems. We
really can help you.
-
The internet has largely
 eliminated
distance as a factor. Most everything can be shipped and received in a few days—from anywhere.
People and companies now buy worldwide, not just in their home town. The
global village is here now. Recognize that
there is an ocean of opportunity—called the Internet, waiting for you to
exploit it. Expand your vision about what
is possible for your company with a top ranked, cutting edge multi-media website. Are you making significant sales nationwide? Worldwide?
Why not? What are you
going to do about it? Ecommerce websites eliminate
a salesman’s commissions increase your net profits and function 24-7.
Is your website cutting edge? Is it top ranked?
The streaming video company YouTube sold for
$1.65 billion in October 2006 and it was only in business for 12
months before it sold! Think about that. Streaming video on a website is
like a TV infomercial, except it is seen 24-7 around the world—and it
always starts when the viewer accesses the website. Does your website
have streaming video? Why not? The YouTube sale confirmed that
streaming
video is the wave of the future—and it is here today. Wake up!
Do you have multiple websites or are you a “one
trick pony?” You need to be omnipresent on the Internet when it comes to your products and services. People need to be able to find your
company easily. Opening a new branch office or a retail location costs
zillions. But additional websites are cheap and they are almost as
effective as an additional physical location—but without the rent,
salaries and overhead. Is your website top ranked or invisible, mediocre
or outstanding? If you are not
selling millions from your website,
something is dreadfully wrong. Your website is too important to leave to
amateurs, geeks, ivory tower academics without business experience or
posers. If your website was not created by cutting edge, super savvy web
designers, maybe you need a Wow2 Consulting website top-to-
bottom review. We can become your off premises
web department. ► Watch client
Luke in a video testimonial about how he sold $10,000,000 of his
products from a website we made for him and how we helped him grow his
business into a world-wide power house—all from a small office in
Lewisville Texas. Just image what we can do for you.
www.used-genie-lifts.com
www.AerialLiftSource.com
www.used-boom-lifts.com
www.lift-equipment-parts.com
www.used-aerial-lifts.com
-
The internet had destroyed
 countless
middle men and most small resellers.
Factory outlet stores abound. Mammoth retailers like Walmart and others have fundamentally changed the playing field. Ebay sells anything and
everything—and at
garage sale prices. Finding something wholesale is
simply a matter of searching the Internet.
Price comparison is so easy
today. If you are selling on “price” you are
headed for trouble. We can help you build value into your
products and services and identify new profit opportunities.
Our
innovative, genius marketing methods can expand your business in ways
you haven’t even considered. Over time most companies grow stale.
Every company needs fresh, visionary thinking
and innovative ideas. Do you need Wow2 Consulting to
help you with strategic
planning—how to survive and thrive in the
future? ► Watch our
client, Don D’Ambrogia, a major ball bearing importer, in a web video
explain how we helped him rebuild his customer base of industrial
clients and make new sales daily from all around the world. He has the
best Internet
rankings of any company in his industry group and he is
thrilled with the sales results he gets daily. Getting our clients top
rankings on the leading search engines is our specialty.
-
How long has it been since you introduced
dazzling new
products or services?
To quote the old TV ad for Wolf Brand Chile, “well, that’s too long.” What new products and services can you sell? Do you need fresh thinking?
Every aspect of your business should be a profit center. Do you have
deadwood, inefficiency, turf battles, or
unproductive bureaucracy? Are
some of your employees sleepwalking at work? If you have been in
business for years, the answer is probably
“yes.”
Maybe it is time to shake things up.
To make more money, don’t try to improve your products or services.
Small changes won’t help you in the long run. Think revolution not
evolution. You need an internal revolution.
You may be too close to the forest to see the trees. Wow2
Consulting can help you streamline and revitalize your business with
fresh, new thinking. We can help you change before you have to.
Don’t be
afraid to try
something new.
We can help you leap over your competition with a plethora of new products and services—and a killer new website. We can shake your
company UP
and get it back on track with
double-digit growth.
► Watch the
video testimonial of Frank in New York as he
explains how we increased his sales by more than 100% the first month.
He has subsequently moved into a bigger building and hired more people.
The seminar was a life-changing event for him and his company.
Bottom Line:
We can help you grow your business at the
speed
of light—faster, bigger and more profitable than you ever dreamed possible. We can explode your company’s
sales
locally, nationally and
internationally.
Just give Robert
Taylor a call today. It will be a life changing
event.
(OK,
a CEO is not supposed to make the first
call,
but do it anyway. After all, you have changed.)
By Robert Joel Taylor
President of Wow2 Consulting and
The Success Training Academy
A Digital Growth
Consulting Company
Call 888-383-9894
Some of
the services we offer:
-
Awesome Multi-Media Website Design
-
Top Web Rankings & Keyword Placement
-
Streaming Video Experts
-
Killer Flash presentations
-
Database websites
-
Ecommerce & shopping carts
-
Web Infomercials
-
Digital Growth Innovation
-
Change Management
-
Brand Development
-
Professional Logo Creation
-
Image Consulting
-
Leadership Training
-
Public Relations
-
Media Buying & T.V. Advertising
-
Exceptional Customer Service Training
-
Dynamic Sales Training
-
International Growth Strategies
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